How are new luxury brands?

luxury brands

On today’s post we’re telling you about the most valued luxury brands in the world. The most renowned and their creations. A 90% of luxury brands included in the TOP ranking are European, and besides, them are the most valued in the world.

Globalization is one of the main causes which changed the model of social relationshios. This created an increasing homogenization at tastes and fashion.

Hence in this industry, they exist many kinds of Premium experiences, from travels to jewelry, going through clothing or tehcnology, it attempts comsumers and it’s adapting to new purchasing experiences. And great luxury brands didn’t stop growing.

But the most exclusive luxury brands increased their value between 2006 and 2017. Hermès, second at BrandZ Ranking, rised a 385%. In comparison, Louis Vuitton, leads this luxury BrandZ Ranking, it growed a 50%, and the value of other luxury brands rised up to a 29%. Super luxury brand in this ranking went from weighting a 27% in 2006 to a 41% in 2017. The highest positions in the classification are completed by Gucci, Chanel, Rolex and Cartier.

luxury brands

In the last year, luxury brands consider the alternative of widening their audience, including the possibility of renting luxury ítems to specific occasions, but with the need of protecting luxury exclusivity”, points out Kantar Millward Brown report. Luxury brands kept doing traditional advertising, by trying to increase their audience while they retain loyal customers”, marks out Kantar Millward Brown. Just one out of three brands count on online and mobile sales channels. According to Luxury Spain data research. (A Spanish Luxury non-profit Organisation registered at National Organisations Register with the purpose of gathering professionals of Spanish companies and luxury brands).

While Apple, Google and Microsoft are the three most valued companies in the world. Louis Vuitton takes the first place in the list as the most valued luxury brands, with 19 years of experience, thanks to its relevant brand-culture relation. But, according to 2017 Interbrand Best Global Brands ranking, they sum up the most valued brands in 2017 according to their economical value and their ability to influence at customers’ choices.

luxury brands

1.Louis Vuitton (19) — $22.9 billion USD

2.Hermès (32) — $14.2 billion USD

3.Gucci (51) — $9.9 billion USD

4.Cartier (65) — $7.5 billion USD

5.Tiffany&Co. (81) — $5.3 billion USD

6.Burberry (86) — $5.1 billion USD

7.Prada (94) — $4.7 billion USD

8.Dior (95) — $4.5 billion USD

(Source: itfashion)

Hermès got a great growth in the last two years, coming from the brand’s integrity protection and for the committed to preserve its cultura of excellence.

The key factors at luxury brands industry:

-Liable products range dimensioning to be part of luxury industry.

-But, which is the purchase decission-making process. A luxury product is normally related to something which purpose isn’t just satisfying a primary need.

– Buyer’s purchase power: something more decisive than the life style or a social class belong.

Globalization caused, two consequences: an easy access to luxury products. And then the entry into worldwide market of new actors coming from emerging countries.

-It turned complicated due to counterfeiting appereance.

-There have been an evolution from brand consideration as a logotype to a brand as as relation model.

-Expected quality, we can say that luxury always means quality, but nowadays they what they look for in luxury is more distinction and exclusivity.

How do luxury brands differentiate?

Finally, the answer to this for the most part is related to intangibles, as they are customer service, and making of purchasing act an unique experience.

-Customer service. At online buying, it’s very complicated to find an online valued relation with the customer.

-Turning the product selling and the product itself into an experience. As these are very difficult to replicate.

Because of this, all the brands had to define the “customer journey”. about buying process. How to achieve a purchase from a potential customer, but above from all, what to do to maintein the loyalty; and what to offer to turn them into a prescriber of the own brand.

 

For futher information about this subject don’t hesitate to contact us iluxenio@iluxenio.com

iLuxenio, leaders in exclusive and sustainable construction..

The best sustainable villas in the world

sustainable villas

On today’s post we’re telling you about some of the essential elements which define iLuxenio’s activity. Our subject is not other but the construction of sustainable villas.

After reading this post, you’ll know what actually means a sustainable home, which elements are them composed of. As well as the reasons of the customers to choose this kind of construction. Finally, after explaining you the current scenario for these, we’ll leave you a list with the best sustainable villas in the world.

A sustainable home is that which bases its performance and construction on sustainability principles. This will imply a clean energy consumption and even energy self-sufficiency. We can also talk about homes made of ecological materials, or which performance (apart from coming from clean energy), it doesn’t provoke any impact on the environment.

The main reasons for buyers to go for sustainable villas are:

  • Comfort: living in a sustainable house guarantees you the maximum comfort with nature, although visually it doesn’t seem to be like that. Feeling, breathing and touching a home made of fine materials always make you feel good.
  • Health: inside a sustainable villa, it’s impossible to perceive signs of excessive moisture, lack of ventilation, etc. This would help the increasing number of people who suffer from respiratory diseases. As it avoids allergy problems, asthma, migrain or skin irritations.
  • Savings: the fact that sustainable villas are built in the best conditions, talking about thermal insulation, orientation, or cross ventilation would mean that it’s easier to reach a constant temperature and that it wouldn’t require a greater energy performance for it, due to low-quality enclosures, or an inadequate construction as much as for materials as for home’s orientation. If we really want to have a full sustainable home, we won’t regret about the great advantage it brings at long-term.
  • Regulations: the Technical Building Code (TBC), on its Basic Document of Energy Savings binds all new constructions before December 31st 2020 to be considered as nearly-zero energy.
  • Lifestyle: if you feel yo owe nature, ori f you think you could be more responsible with it. The peak of a healthy lifestyle isn’t only affecting to diet or exercising, but to all the activities we’re daily doing.

How to identify sustainable villas? Which elements make them different?

First of all, the wealth of natural materials.

Sustainable villas are made of fine and local materials, and make use of them for its correct functioning. We talk about locals because of obtaining easily resources. And because these materials are naturally made for adapting to the environment where they’re extracted and where they’re going to be built.

On the other hand, the plants multitude. Those help to mantain a constant temperature and moisture in the home. Apart from it, it’s ideal to use plants which require of very few water resources an those covered with rain collected water.

Secondly, by its design and orientation.

Sustainable villas projected on a plane seem to be perfect bioclimatic architecture works. But on the ground, these could mean a pain in the neck.

On the ground, the correct orientation of the home could be something impossible to get, or the correct functioning of the house not as efficient as expected. The same thing could happen with design, the work execution has to respect and understand the villa’s performance so the inital purpose of the construction doesn’t ruin itself.

Finally, the use of renewable energies and technological elements.

Sustainable villas are match really well with technology, although we apparently match sustainability with natural and ecological. Technology is able to control some certain elements of the villa in order to reach ideal temperature conditions (smart home). And obviously, another differential element would be to see renewable energy devices joined to one of the adjacent parts of the villa.

After knowing these features of sustainable villas, here we leave below some of the best sustainable villas in the world:

sustainable villasYing Yang House by: Brooks+Scarpa

It’s a full efficient villa located at Venice, California. It’s a single-family home which adapts to the needs of a family with children.

sustainable villasZEB Pilot House by: Snøhetta

It’s located in Norway and it’s the perfect example to build rustic sustainable villas.

sustainable villasLa Casa de los Vientos: José Luís Muñoz

It’s a villa located in the province of Cádiz. From its balcony you can watch Sotogrande, the Mediterranean Sea and even the Rock of Gibraltar.

sustainable villasS-House by: KO+KO architects

In this case, the villa not only stands out for its meandering shape with S form. But for being one of the fews which provides itself with geotermal energy.

 

For further information about this and other subjects tyou can leave your comment below or email us to iluxenio@iluxenio.com

iLuxenio, leaders in exclusive and sustainable villas.

Luxury architecture in residential areas of Marbella

luxury architecture

Residential market within luxury architecture is currently growing worldwide.

We can define this architecture as an innovative architecture and with a personalized design, customized and made of unique spaces. While providing all of the needs for those who live inside them, mixing comfort with high quality.

Also this architecture has to be exclusive talking of used materials and with a high thermal isolating equipment, acoustic, and energy efficiency standards, apart from offering you technology as domotics is, which contributes with daily comfort as much as with security. Finally, it’s an architecture customized for the client.

Undoubtely, this architecture has a higher price than a standard construction, so its kind of customer counts on a high purchasing power.

 Which are the most sought elements in luxury architecture?

  • Well equiped kitchens.
  • Technology.
  • Open, ventilated and large floors.
  • Outdoors kitchens and pools. A well equiped indoor kitchen isn’t simply enough for someone who’s looking for luxury, they look for a cosy kitchen, and an outdoor kitchen.
  • Location, exclusivity in the property, a free place to rest and relax in the most absolute secret.
  • A games room and a cinema.
  • An exercise room.
  • Big rooms, specially the main one.
  • Dressing rooms.

But, which features are currently demanded from luxury architecture?

Now to location it adds each home’s customization, apart from art, vertical gardens, a reputed architect seal, energy certification, winery… As this house’s type customer wants his/her home to be unique and personalised, from the materials to distribution choice. Also to be provided of LEED, BREEAM, or the recent Nearly Zero Energy Building energy certifications. This homes’ buyer profile is very discerning and looks for quality, exclusivity, home leisure, and technology.

Do you know the most exclusive residential areas in Spain?

Down below we’ll tell you how them are but also they placement:

Ciudad Diagonal: The placement is in Esplugues de Llobregat, to the northwest of Barcelona city. Also the famous couple formed by the singer Shakira and the football player Piqué they have bought a 700 m2 mansion. It’s one of the most fashionable and most exclusive areas in Barcelona.

luxury architecture

La Zagaleta: It’s in Benahavís (Málaga). It’s an area which gives home to anonymous tycoons, it’s found one step away from Marbella but it’s considered as the most protected residential area in Europe. Especially relevant, it counts on recreative fishing areas, golf courts, heliports, and restaurants rised to the living standard which sorrounds the area. From any point of the residential area you can appreciate the contrast between the high area in which the villas are and the Mediterranean Sea. One of the curiosities of this placement is that it lists on secondary stock exchange with the name of Zagaleta SLU.  

luxury architecture Pic by: Vanitatis

Sotogrande: It’s a residential area placed in San Roque’s Cádiz municipality. Probably, it’s a renowned area and very reputed by its sports events, whether horse riding or golf tournaments. It’s proximity to Marbella’s influence area almost propitiates resident flows between both areas to enjoy of their facilities and events. 

luxury architecture Pic by: Vanitatis

Son Vida: It’s also the reference for luxury residential in Palma de Mallorca. Placed in a typical Mediterranean pine forests’ environment, from their luxurious mansions you can see Palma’s bay. In its environment there are plenty of golf resorts, and among their inhabitants we can find the ex Real Madrid football player Steve McManaman or Gabriel Escarrer (Meliá Hotels). The average price of these houses are around 4 miilions of euros.

luxury architecture Pic by : Mallorca Sotheby’s Realty

La Finca: First of all, this is the most private and secure residential complex in Madrid’s community. Also
 placed in the near municipality of Pozuelo de Alarcón, it’s famous maybe for being the home of football players such as Cristiano Ronaldo or singers such as Alejandro Sanz. Also, the most characteristic aspects of this place, its inhabitants have remarked its extreme security, with some sophisticasted identification systems or the strict confindentiality code that facilities’ workers must keep. But the main requirement to be a neighbour of this residential area it’s not the purchase power, as there’s an interview with the area sales agents in which one or other buyer has been dismissed as a neighbour.

luxury architecture Pic by :Estudio Martín Caballero

In conclusion, which are for you the most essential elements for a luxury architecture? Do you know any other place with this characteristics? Do you believe in technology factor as a luxury determining in residential sector?

Write all your suggestions to receive more information about this subject and don’t hesitate to contact us in iluxenio@iluxenio.com

iLuxenio, leaders in exclusive and sustainable construction.

How celebrities’ homes are

celebrities

The French Côte D’Azur, Costa Esmeralda in Italy, Aspen in the USA or an attic in the Upper East Side…  celebrities don’t resign with few and when they have to invest in real estate property they do it in style.

Either models, actors, designers, business men with great fortunes who look for privacity, exclusiveness and luxury for living or to spend their holiday vacation.

According to a research carried out by Savills real property consulting services, after analysing the touristic residential market, where great worldwide fortunes are buying properties, we find firstly the French Côte D’Azur with a price of 21 millions (€) for a five- room luxury house. On the Côte D’Azur it stands out Saint-Jean-Cap- Ferrat, a French commune and town between Nice and Monaco where there are more than 500 luxury properties. We can highlight Paul Allen’s home, Microsoft cofounder and Andrew Lloyds’, the British songwriter.

Secondly, Costa Esmeralda in Sardinia (Italy). Thirdly, San Bartolomé French island, it’s a territorial overseas collectivity belonging to France located in the Caribbean Sea with a surface of 20km. In fourth place of the ranking we can mention Aspen in Colorado (USA) and its exclusive ski resort. There, the average value of high standing porperties is about 9,5 million Euros.

We can also mention places such as Monaco, or Barbados Island specially for the British people who are the recurrent buyers of luxury properties in the area. Furthermore, to mention Lago Como, where we can find three magnificent George Clooney’s villas, a wonderful Madonna’s house or Matt Bellamy as a neighbour, Muse’s music band vocalist.

celebrities

Villa Oleandra is one of George Clooney’s villas, he bought it for 12 millions (€) in 2002. The villa has a private quay.

Picture: Revista Hola

celebritiesPicture: Revista Hola

This Tuscan style villa is one of the three mansions that the actor owns at Lago Como.

celebrities

celebrities

Matthias Khün property mansion. It’s located at the private island of Tagomago (Ibiza). The price of its rent swings from 100.000€ and 160.000 € per week.

Picture: Lecturas

celebrities

Beyoncé and Jay-Z’s mansion, 7 bedrooms and nine bathrooms with a value of 21.7 millions (€). So, the villa is located at the exclusive area of Georgia Pond in East Hamptons, this mansion is known as Pond House. The house was designed by the architect Stanford White and was remodeled in 2008.

Picture: Idealista

celebritiesIt has an infinity pool as we can see in the picture.

Picture: Idealista

celebritiesIt has seven bedrooms and nine bathrooms, it even has a guest’s house inside it with two bedrooms.

Picture: Idealista

If we focus only in Spain, we’ll also find top destinations for celebrities.

Among them we highlight as the number one Costa del Sol, where the main location is Marbella, an elegant city where the Arab occupation remains mixed with the modern complex’s facilities.

Thirdly we find Sotogrande, an american style residential area in Cádiz lands. In conclusion, in 4th place we can name Palma de Mallorca, Mallorca’s island capital and Balearic Islands’ autonomous community, where we can find Michael Douglas’ mannor or the tennis player, Rafa Nadal’s house.

Prince singer’s house in Marbella.

Picture: Vanitatis

Paloma San Basilio’s house in Zahara de los Atunes, Cádiz.

Picture: Vanitatis

celebrities

Manuel Díaz “El Cordobés” bullfighter and Virginia Troconis’ mansion at Costa del Sol.

Picture: Vanitatis

House of Marbella’s mayor, Ángeles Muñoz, at Costa del Sol. It has a 1.700 square meters extent allocated in five floors, three of them underground.

Picture: Vanitatis

 

What is the objective of these celebrities? To live like kings and queens in the maximum number of square meters.

Whether in  a mediterranean inspirational mansion in Georgia Pond or a minimalist house in front of Alemanes’ beach in Zahara de los Atunes, of Paloma San Basilio. On the other hand, there are details such as infinity pools that are common to most of celebrities’ houses.

In conclusion, with iLuxenio you can build your dreamhouse as the same as celebrities do. Sign in to iLuxenio and you’ll find unique details about contructions and projects at luxury residential. You can search by ubication, size, construction type.. you can search as many times as you want and play with all the criteria within reach to discover who is behind each design.

Choose your desired preferences and discover which are the most similar house to your dream.

Since you meet with us for the first time until turnkey, in iLuxenio we are at your disposal during all the process, you can check with us about any point and we’ll solve all of your questions.

You can contact us in iluxenio@iluxenio.com.

iLuxenio, leaders in exclusive and sustainable building.