Be Eco-friendly and sustainable, the future of luxury brands

environment

Today we celebrate World Environment Day, so we want to dedicate today’s post to talk about environment .

Nowadays, there is a growing concern for brands to be environmentally responsible, trying to be as sustainable as posible. Mostly millennials are responsible for consuming these types of brands, therefore big luxury brands do not want to lose sight of this generation.

They are committed to their values ​​and aware of this reality, that’s why they boost this type of purchases encouraging big brands that care about the eco-friendly, being for some of them prescribers.

This is also happening with luxury hotels, which are offering their services trying to cause the least impact on nature, being able to provide their guests with experiences of the paradises where we can find them. As for example Soneva paradise. The eco and the simple are nowadays a definition of current luxury, favoring those, luxury brands so  they have a greater affinity with their public.

A study by The Shelton Group shows that millennials, as mentioned before, are the main consumers of these brands, so these luxury brands are increasingly making positive strategies for the environment .

environment

Which are these brands?

Vivienne Westwood

A British fashion designer closely associated with punk and New Wave movements. It is one of the pioneering brands in sustainable fashion, although it does not stand out in its image. She named her AW17/18 show “Ecotricity”, and was related to renewable energy,  as an attempt to attract other luxury brands to move to the green energy movement. Her campaign was backed by the mayor of London and the British Fashion Council, and several British companies such as Belstaff or Marks & Spencer, which have already committed to follow Westwood’s example.

We can see the exhibition on active sustainable fashion currently in the V & A Museum, in London.

Gucci

This was one of the first brands to get involved in sustainability, creating a collection of 100% sustainable bags.

In 2010, they launched the use of recyclable containers with FSC certificate. The next year, in 2011 they introduced a collection of eyewear. They made it with greener materials that are based on castor-oil seeds. In 2012 they presented a collection of sandals of sustainable and biodegradable plastic.

Later, in 2014 they focused on corporate social responsibility and its objective was to achieve leather and fur proceeding from 100% of “verified captive breeding operations or  from wild populations in a sustainable way”

Besides, in 2017 they announced that they refused to continue using fur in their collections, stop using fox skins, mink, rabbit, Karakul, raccoon in their collections.  This action produced a very positive attitude for vegans, vegetarians and animal activists.

In 2018, the company launched Gucci Equilibrium to aspire to greater sustainability. The website Equilibrium.gucci.com is “designed to connect people, the planet and the purpose” by allowing Gucci staff to devote 1% of their working time to volunteering in local communities.

Stella McCartney

Since 2001, the designer does not stop at the exclusion of materials from animals. She shot her last publicity campaign in a landfill. It is one of the brands that commits to change their energy suppliers for green energy by the year 2020.

The State of Fashion event, the largest event on sustainability and fair fashion, includes Stella McCartney and Vivienne Westwood in their exhibitions as pioneers of sustainability in luxury fashion.

McCartney is also present at the V&A Museum’s sustainable fashion exhibition.

Versace

This luxury brand has only  an “E”-rating at the sustainability ranking “rankabrand.org”

Michael Kors

The American luxury company Michael Kors wants to stop using fur by the end of the year.

Burberry

They announced that the luxury fashion brand will stop destroying products in stock.

This year, Burberry has also become a core partner of the Ellen MacArthur Foundation’s   Make Fashion Circular initiative, along with Gap, H&M, HSBC, Nike and Stella McCartney. And furthermore, Burberry announced that it will stop using fur in its collections.

Known for its leather bags has also been declared “fur-free”. They announced that the ban will be official in November 2018.

Furla

Fashion is not just about being beautiful, or in fashion. In the 21st century, the question goes beyond. It’s about buying according to certain principles, being aware of what you wear. This is why more and more companies are appearing in the ethical or sustainable movement. Brands that manufacture in Spain or in Europe, tend to be the ones that take more care of the environment.

First of all, they  care about having optimal working conditions. These brands with Spanish seal are: visit them here

 

You may contact us at iluxenio@iluxenio.com

iLuxenio, discover the house of your dreams and build it with us.

 

The search of your design kitchen

kitchen design

The role of the kitchen at home is essential. When we make a reference to the heart of the home, is none other but the kitchen. As such, keeping the kitchen as the most treated part of the home seems to be fundamental. That’s why kitchen design has much to do with how the heart of the home could look like, and how to play it up.

Kitchen design has to proceed on a basis: how  and what for we are using the kitchen.

Firstly, we have to define the key parts of the kitchen, these have been defined in 5 areas by the best kitchen designers:

  • Pantry: the cupboard for provisions and food, and so home appliances to preserve them: fridge, freezer, etc.
  • Warehousing: brooms, mops, pads, vacuums and all the required elements for a good performance.
  • Sink: cleaning are for the own kitchen tools.
  • Preparation: reserved space for worktops, lunch tables and generally working in the kitchen.
  • Cooking: kitchen tools with a high electricity consumption and dedicated to the food elaboration, the basic fuction of the kitchen.

kitchen design

These 5 areas in a well-designed kitchen, perfectly complement and don’t generate any space or use problems while working simultaneously. Yo can reach an efficient use of the kitchen. Also, we have to recall that 3 of these 5 areas are fundamental for kitchens with urgent needs of space. And these are: Preparation, cooking and sink.

To design and build properly your kitchen requires of a measuring precise work. And also, of a perfect unison between the architect and the furniture designer, especially if it’s about a new construction.

That’s why we want to give some unfailing advices so your kitchen design becomes a resounding success:

  • Knowing the room you’re working at: apart from checking the previous conditions of it, in order to solve moisture problems or ventilation issues, to buy the right sized furniture for our kitchen.
  • Stay within the budget: if we dont’ want to exceed our initial budget with last-minute details, we have to keep an expenditure control in order to meet what we first thought.
  • The triangle of work: preparation, cooking and sink will guide the first line of functionality in our new kitchen.
  • Define you style: the designer is an expert, and normally respects your tastes and help you to define your idea.
  • Security: if we have childen or pets at home, we have to avoid dangerous shapes at low parts of furnitures which could damage to the little ones. Also, regarding ventilation and closures, we have to check that the kitchen meets security and energy efficiency standards.

kitchen design

But we know our brand new kitchen would look better if we could represent it off-plan without the need of turning to a professional. That’s why nowadays we have at the market some free apps to help you to represent your future kitchen.

Here we leave list with 10 websites for kitchen design:

Floor Planner

In order to create and share interactive plans on line. With Floorplanner you can recreate your home, garden or office in just two clicks. And you can also add furniture to your plans with its great object library.

IKEA 3D Kitchen Planner

Looking for an improvement at user experience, IKEA created this tool. Like this, each customer becomes his/her own kitchen designer. And once you have your design done you can print it at home or take it to the shop and start your home’s assembly!

Homestyler

This is one of the most popular and used interior design softwares. It offers an specific module for the kitchen, finishings with 3D and it has an app for your Smartphone.

Lowe’s Virtual Kitchen Designer

It offers three-dimensional and renderings designs. It isn’t easy to use, but the finishings for a free app, are more than good.

RoomToDo Software

It’s another webpage with mobile version. It has a very good approval among individuals and interior designers. It has very complete design options.

Planner5D

This one meets its functions perfectly well. Although it’s a bit limited for kitchen design itself. It’s more responsive with desktop version.

Home Hardware Kitchen Design Software

The best thing about this tool is that it offers prepared templates for editing. But you can also start your design from zero.

Backsplash and Cabinet Design Software

This is the best prepared tool for cooktops and furniture designs, and it counts on a powerful range of colours.

Home Stratosphere’s Interior Design Software

It’s a tool which, personally, is particularly very difficult to use at mobile version. You can use it to design the whole home, but it has a speacial model for the kitchen

Roomstyler

For 3D online kitchen designs. It has such a level of detail that you can even add kitchen tools.

Finally, don’t forget that in iLuxenio, we have plenty of experience at remodelling with the best architects of the market, to help you with one part of the home as the kitchen is, or for several. Giving special relevance to design exclusivity and energy efficiency.

 

For further information about this subject don’t hesitate to contact us to iluxenio@iluxenio.com

iLuxenio, leaders in exclusive and sustainable construction.