Real Estate Marketplaces

What do we understand by real estate marketplaces? Can you sell houses online?

Real estate marketplaces are digital platforms to do online transactions are published. These platforms allow you to search online for properties to build, buy, sell or rent and provide information on market behavior.

A clear example of the real estate marketplaces is iLuxenio, where you can build your dreams house through a digital platform.

If we talk about online channels that present the properties for sale we can see the following ones:

  • Facebook:

At the end of 2017, Facebook announced the expansion of its marketplace to thousands of rental homes.

Anyone can publish their home for rent but also companies that manage rentals can act as brokers in the platform.

Facebook has its own classified ads application, where you can publish everything: cars, employment, clothing, apartments and houses.

Besides, one of the most remarkable aspects of Facebook’s marketplace is being able to filter by the products that our friends from the social network publish.

On the other hand you can also publish an ad, not as a seller, but as a potential buyer, indicating what you are looking for, why and choosing if you want to advertise to all users or only friends.

An important feature is that for publishing to sell and to buy, you always ask why, appearing the response in the ads.

  • Google

After several tests, Google rejected the idea of ​​being a real estate marketplace. Also Google didn´t want to becoming a national SML (service of exclusive multiple real estate contracts).

The real estate portals decided to bet on their own tools and not on Google.

Today the technological giant is dedicated to:

– the creation of specific pages for the publication of real estate listings,

– adjustments for quality improvement in the real estate search engine,

– reach agreements with real estate agents, so they take advantage of Google technology.

We are still to see if any day in the future will appear homes in the Google Shopping area.

  • Amazon

Another of the world’s big real estate marketplaces could not miss the opportunity to be inside the real estate market.

In Spain they sell prefabricated houses and have begun to include information on homes for sale.

The first of these property management companies that has participated in this project is Altamira, which offers a selection of new construction homes through Amazon.

The Amazon initiative together with Altamira consists of a microsite within Amazon, in which you can see new homes  Madrid, Barcelona and the Spanish coast.

The process is very easy: Altamira shows the housing promotions in the Amazon space, if you want to request more information about a home you will be redirected to the Altamira Inmuebles website, where you can get in touch to start the process of buying your home .

Today, 100% of people who want to buy, rent or build a house always seach on Internet. This was the reason why Altamira opted to be present in digital portals like Amazon.

Amazon has more than one million visits per day. In 2018 more than 18 million users bought at least once through Amazon Spain.

We know that the real estate market is changing and we are facing more and more informed customers with demands increasingly linked to the digital environment.

As we can see the sale of real estate is increasingly linked to services through e-commerce. We have statistical data that was invoiced more than 7,000 million euros in Spain, in the second quarter of 2018.

  • Craigslist

Craigslist is a web portal classified ads with different sessions dedicated to employment, housing, personal contacts, concerts, discussion forums, among many others. If we enter at the website we can see that they have a housing section with the following information: 

 

  • Wallapop

Today we all know what Wallapop is. A Spanish company founded in 2014, which offers a digital portal for buying and selling second-hand products between users through the network.

Furthermore, it has a real estate section where you can filter by price, area, distance, from cheaper to more expensive, from more expensive to cheaper, news.

There are mostly properties for rent rather than for sale. And also for buying and selling garages.

  • Milanuncios

In milanuncios for quite some time we can find all types of rental, sale and purchase properties. It is a good way to show the information and put in contact with the interested person (an individual or real estate agency).

You can contact us at  iluxenio@iluxenio.com.

iLuxenio, discover your dreams house and build with us.

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