Why is luxury becoming eco-friendly?

What made environmentalism and sustainability to take part into major luxury firms rather than keeping at background? As much as construction, fashion, weddings, and travels. Even touristic draws, glamping, etc., ecofriendly world and luxury are already going hand in hand. And they’re getting on really well.

But they exist complementary concepts as eco-healthy, eco-chic.. . An endless list of definitions thai s eve making us to wonder if we really understand what we read whethe to embrace it.

But, in a scene of a strong bet for what is socially responsible. And for an ecosystem which isn’t letting us more time to hesitate about respecting the environment or not. All the luxury companies from all the industries are shaping their business model performing by the rules of environmentalism principles. And for it, ecofriendly concept (friends with eco world), comes out ahead.

How did luxury and environmentalism manage to complement each other?

Probably luxury is a concept conventionally related to resources waste and to extravagance. Environmentalism, to a simple life or to make the most of resources. In common, the change in society’s mentality. Resources provided by nature and required to any created and consumed thing. Apart from that, purchase power doesn’t save anyone from floods, earthquakes or hurricanes.

Now, more aware of a responsible consumption, companies want to become leaders in opinion, trends, and consumption in this field too. Selling luxury as a way of resources conservation, the purest and as less transformed as possible.

Once this trendy relationship explained, we would like to tell you about different industries related to luxury, which are very commited to ecofriendly philosophy.

Homes and construction

A recognizable ecofriendly character is related to a tolerant furnituring in respect with the environment, materials’ recycling with which they’re made of, or to their ecofriendly production and performance.

A zen luxury villa is the style (even visually) which better represents how an energy efficient house is.

Using plants for our garden that don’t require of much water resources.

Also, using disposable pallets, with a fresh painting and varnish layer, are a perfect solution for a portable table.

Painting without chemicals (mercury or lead) or holes used as stores under the stairs.

If you want to build your sustainable home or you want to check if your house is, the ideal thing is to appeal to certification mechanisms as LEED or BREEAM certifications.

These certifications establish some performing patterns for a home, and certificate it helps you to guarantee that your home is being respectful with the environment.

ecofriendly

Fashion

Also, in the world of fashion, we can see how real consumption clothing leaders as H&M or Inditex are creating their own ecofriendly and exclusive business lines.

In Inditex, ‘Green to Wear’ is in charge of the ecological management of clothes tinting, water management and machinery energy management.

On the other hand, Green Carpet Challenge event, where celebrites are challenged to parade with eco brands throughout the carpet. Eco-Age brand, supplier of eco products to the greates fashion brands, and the footwear designer Sergio Rossi left us stunning designs as this is:

ecofriendly

Pic by: itfashion.com

But we would like to highlight too a Spanish company positioned at bathing clothes market. AllSisters has also known how to read the market’s needs and it’s already conquered several continents thanks to its organical clothes, with no need of giving up on processes functionality nor vanguardism at designing.

ecofriendly

Pic by: allSisters.com   

Travels

Especially relevant, Costa Rica is one of the most renowned countries for leading sustainable tourism. It’s an earthly paradise which has properly known how to take over ecofriendly market. Which offers wealthy hosting and activities options, all of them respectful with the environment.

Since they know their customers’ need, they know they these are ready to pay a higher price if they’re provided with services which guarantee that they’re not damaging environment. In the own country, they grant the Certificado de Sostenibilidad Turística (CST) to those hotels which meet the requirements.

Also, in the last few years an ecofriendly housing trend called glamping, has been created. It’s about the combination of glamour and camping words. And these are real sustainable pieces of art, which offer the maximum contact with nature at the same time with luxury services and equipments.

ecofriendly

Along this post, you could see the wide variety that ecofriendly and luxury offers.

In iLuxenio we are experts in the construction of luxury villas. By applying sustainability and exclusivity principles, from the main shaping material of the villa until its energy certification. We believe in a sustainable life style.  Beginning by your own home is a more than good way to make it.

For further innformation about this subject don’t hesitate to contact us iluxenio@iluxenio.com

iLuxenio, leaders in exclusive and sustainable construction.

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